【評論主題】38.「結合供應商的產品開發技術，展開產品設計，並依買主對產品的需求、使用買主指定品牌交貨的供應方式」，是屬於下列哪一種生產方式？(A) OEM(B) ODM(C) OBM (D) IDM

【評論內容】OEM ( Original Equipment Manufacturer )

傳統型代工，拿到客戶的設計後，按圖施工做出成品，然後交貨給客戶。代工廠本身並不需要強大的設計能力，客戶本身就有強大的設計能力，客戶需要的只是一家能夠把產品完美的做出來並且合理價格的廠商，最重要的在於工廠的控管、物料的控管等。

優勢：非常強調其強大的製造能力、產線優化能力、壓低採購成本的能力，除非生產良率問題，否則若遇到設計問題則通常屬於客戶需主導處理。

劣勢：通常利潤最低、關鍵零組件可能是由客戶自行採購、議價權力較小、發現問題後只能提給客戶無法有太多的作為(但處理起來相對也比較單純)。

ODM ( Original Design Manufacturer )

ODM 原則上這是建立在OEM基礎上，有了OEM的...

【評論主題】2.以下組織全球化的模式中，何者的投資量最大？(A)授權(B)進出口(C)海外子公司 (D)全球委外作業

【評論內容】

全球化的投資與風險 (由少到多)海外子公司＞合資/策略聯盟＞授權與加盟＞出口與進口＞全球委外作業

【評論主題】3】3.下列成語何者不適合用來形容女子美貌？(A)傾國傾城 (B)沉魚落雁 (C)六馬仰秣 (D)羞花閉月

【評論內容】

六馬仰秣 ㄌㄧㄡˋ　ㄇㄚˇ　ㄧㄤˇ　ㄇㄛˋ

形容樂聲優美動聽，連馬都輟食仰首傾聽。

秣 [動] 牲口咀嚼食物。《荀子．勸學》：「伯牙鼓琴，而六馬仰秣。」

秣 [名] 餵牛馬的穀粟等飼料。如：「糧秣」。

【評論主題】36. Terry received a ___ award during the retirement ceremony.(A) sore (B) sick (C) scared (D) speci

【評論內容】

Terry received a special award during the retirement ceremony.

Terry 在退休典禮上榮獲一個特殊獎項

【評論主題】13.The Economics Ministry here has reiterated its warning that the free-tradeagreement signed over t

【評論內容】

take a heavy toll

(ph.)  造成重大損失The war took a heavy toll of human life. 這次戰爭奪去了許多人的生命。

【評論主題】12.Until the practical driving test for any vehicle includes being tested ondriving in real traffic

【評論內容】

句子可看成：

Nothing will change until the practical driving test for any vehicle includes being tested on driving in real traffic conditions rather than a closed test track.

【評論主題】6.Taiwan health officials wanted to turn the_____-clad women who sell betel nutsat stands along Taiw

【評論內容】

scantily cladanother word for underdressed, wearing something that is too cold for the weather, and covers too little of the body

【評論主題】43.Sara felt ____ tired ____ exercise yesterday.(A) too...to(B) as...as(C) either...or(D) mere...tha

【評論內容】Sara felt too tired to exercise yesterday.Sara昨天太累了而沒能去運動。

【評論主題】4.「捉襟見肘」「不肖一顧」「魂遷夢縈」「濫字充數」4個成語中，有誤之成語計有幾個？ (A)—個(B) 二個(C)三個(D)四個

【評論內容】

不屑一顧

魂牽夢縈

濫竽充數

【評論主題】1.美國品管專家載明(Deming)認為管理功能程序應包含的步驟為何?(A) 計劃、組織、用人、指導、協調、報告、預算(B) 規劃、組織、指導、協調、控制(C) 生產、行銷、財務、人事(D) 計劃、執

【評論內容】

戴明 PDCA 循環計畫Plan、執行Do、檢核Check、行動Action

【評論主題】Many students specialize ＿＿＿ computer science.(A)for(B)at(C)over(D)on(E)in

【評論內容】

to specialize in sth. 專攻某領域Dr. White specialized in children's diseases.懷特醫生專治兒科疾病。

【評論主題】23.I need to run a few _________after work.(A)crops(B)snacks(C)errands(D)entries

【評論內容】

run errands (ph.) 跑腿辦事Jim runs errands for all our neighbors. 吉姆為我們所有的鄰居跑腿辦事。I've got no time to run errands for him! 我沒時間為他跑腿！

【評論主題】36. Terry received a ___ award during the retirement ceremony.(A) sore (B) sick (C) scared (D) speci

【評論內容】

Terry received a special award during the retirement ceremony.

Terry 在退休典禮上榮獲一個特殊獎項

【評論主題】36______ the fire, call 119 immediately.(A)In place of (B)In need of (C)In case of (D)In spite of

【評論內容】

in case of 　(片語)  假如碰上

In case of fire, ring the alarm bell.

萬一有火災，就按警鈴。

【評論主題】13.The Economics Ministry here has reiterated its warning that the free-tradeagreement signed over t

【評論內容】

take a heavy toll

(ph.)  造成重大損失The war took a heavy toll of human life. 這次戰爭奪去了許多人的生命。

【評論主題】12.Until the practical driving test for any vehicle includes being tested ondriving in real traffic

【評論內容】

句子可看成：

Nothing will change until the practical driving test for any vehicle includes being tested on driving in real traffic conditions rather than a closed test track.

【評論主題】6.Taiwan health officials wanted to turn the_____-clad women who sell betel nutsat stands along Taiw

【評論內容】

scantily cladanother word for underdressed, wearing something that is too cold for the weather, and covers too little of the body

【評論主題】43.Sara felt ____ tired ____ exercise yesterday.(A) too...to(B) as...as(C) either...or(D) mere...tha

【評論內容】Sara felt too tired to exercise yesterday.Sara昨天太累了而沒能去運動。

【評論主題】4.「捉襟見肘」「不肖一顧」「魂遷夢縈」「濫字充數」4個成語中，有誤之成語計有幾個？ (A)—個(B) 二個(C)三個(D)四個

【評論內容】

不屑一顧

魂牽夢縈

濫竽充數

【評論主題】1.美國品管專家載明(Deming)認為管理功能程序應包含的步驟為何?(A) 計劃、組織、用人、指導、協調、報告、預算(B) 規劃、組織、指導、協調、控制(C) 生產、行銷、財務、人事(D) 計劃、執

【評論內容】

戴明 PDCA 循環計畫Plan、執行Do、檢核Check、行動Action

【評論主題】Many students specialize ＿＿＿ computer science.(A)for(B)at(C)over(D)on(E)in

【評論內容】

to specialize in sth. 專攻某領域Dr. White specialized in children's diseases.懷特醫生專治兒科疾病。

【評論主題】23.I need to run a few _________after work.(A)crops(B)snacks(C)errands(D)entries

【評論內容】

run errands (ph.) 跑腿辦事Jim runs errands for all our neighbors. 吉姆為我們所有的鄰居跑腿辦事。I've got no time to run errands for him! 我沒時間為他跑腿！

【評論主題】21.Please make ________ everyone has a cup of tea.(A)for(B)too(C)sure(D)about

【評論內容】

make sure + 原型動詞 確保....

【評論主題】38.「結合供應商的產品開發技術，展開產品設計，並依買主對產品的需求、使用買主指定品牌交貨的供應方式」，是屬於下列哪一種生產方式？(A) OEM(B) ODM(C) OBM (D) IDM

【評論內容】OEM ( Original Equipment Manufacturer )

傳統型代工，拿到客戶的設計後，按圖施工做出成品，然後交貨給客戶。代工廠本身並不需要強大的設計能力，客戶本身就有強大的設計能力，客戶需要的只是一家能夠把產品完美的做出來並且合理價格的廠商，最重要的在於工廠的控管、物料的控管等。

優勢：非常強調其強大的製造能力、產線優化能力、壓低採購成本的能力，除非生產良率問題，否則若遇到設計問題則通常屬於客戶需主導處理。

劣勢：通常利潤最低、關鍵零組件可能是由客戶自行採購、議價權力較小、發現問題後只能提給客戶無法有太多的作為(但處理起來相對也比較單純)。

ODM ( Original Design Manufacturer )

ODM 原則上這是建立在OEM基礎上，有了OEM的...

【評論主題】2.以下組織全球化的模式中，何者的投資量最大？(A)授權(B)進出口(C)海外子公司 (D)全球委外作業

【評論內容】

全球化的投資與風險 (由少到多)海外子公司＞合資/策略聯盟＞授權與加盟＞出口與進口＞全球委外作業

【評論主題】38 There are no direct flights between Taiwan and Dublin, so I have to_____  in London.(A)transfer (

【評論內容】

(B) transfuse 輸（血）；注射；灌輸

(D) transgress 違背（規則、法律等）；侵犯，越過（限度、範圍等）

His behavior transgressed the unwritten rules of social conduct. 他的行為違反了不成文的社交規範。

【評論主題】10.「正是因為今日賢愚不分、□□□□的時代，我們才要發出正義之聲來振聾發聵。」上文□□□□最適合填入的是下列何者？(A)青黃不接(B)玉石俱焚(C)薰蕕同器(D)行不由徑

【評論內容】

振聾發聵  ㄓㄣˋ　ㄌㄨㄥˊ　ㄈㄚ　ㄎㄨㄟˋ

比喻大聲疾呼，以喚醒愚昧的人。

【評論主題】4.下列各選項「 」的字，何者讀音正確？(A)「悚」然：ㄙㄨˋ(B)「戕」賊：ㄑㄧㄤˊ(C)桎「梏」：ㄍㄠˋ(D)「裨」益：ㄅㄟ

【評論內容】

(A)「悚」然：ㄙㄨㄥˇ，恐懼的樣子

(B)「戕」賊：ㄑㄧㄤˊ ㄗㄜˊ，殘害、殺害。

(C)桎「梏」：ㄓˋㄍㄨˋ，束缚、压制之意。原意為古代的刑具，在足曰桎，在手曰梏。

(D)「裨」益：ㄅㄧˋ，補益、幫助。

【評論主題】3】3.下列成語何者不適合用來形容女子美貌？(A)傾國傾城 (B)沉魚落雁 (C)六馬仰秣 (D)羞花閉月

【評論內容】

六馬仰秣 ㄌㄧㄡˋ　ㄇㄚˇ　ㄧㄤˇ　ㄇㄛˋ

形容樂聲優美動聽，連馬都輟食仰首傾聽。

秣 [動] 牲口咀嚼食物。《荀子．勸學》：「伯牙鼓琴，而六馬仰秣。」

秣 [名] 餵牛馬的穀粟等飼料。如：「糧秣」。

【評論主題】1.下列各組字皆與「眼睛注視」有關，前後意義相近的選項是：(A)瞰／瞋(B)眺／瞭(C)盯／瞟(D)瞥／瞠

【評論內容】

(A)瞰 ㄎㄢˋ:從高處往下看 ／ 瞋 ㄔㄣ:張大眼睛(B)眺 ㄊㄧㄠˋ:遠望 ／ 瞭 ㄌㄧㄠˋ:從高處向遠看(C)盯 ㄉㄧㄥ:集中目光注視 ／ 瞟 ㄆㄧㄠˇ:斜著眼看(D)瞥 ㄆㄧㄝ:眼光掠過、很快的看一下 ／ 瞠 ㄔㄥ:瞪著眼睛直看

【評論主題】請依下文回答第 47 題至第 50 題：    Most illustrations of Benjamin Franklin's famous kite experiment show h

【評論內容】account (n.)

1. 帳，帳目，帳單[C]

The accounts show we have spent more than we received. 帳目顯示我們已經入不敷出了。

2. 帳戶；客戶[C]

The company is our best account. 這家公司是我們的最佳客戶。

3. 記述，描述；報導[C][（+of）]

The policeman gave an account of the traffic accident. 警察敘述了交通事故的經過。

4. 解釋，說明[C][（+of）]

John gave us a detailed account of his plan. 關於他的計畫，約翰給我們作了詳盡的說明。

But according to his personal account of the experience, his son William flew the kite. 但根據他的個人經驗的描述，他的兒子William放了風箏...

【評論主題】請依下文回答第 42 題至第 46 題：     Most of us became skilled at managing, or at least trying to manage, the li

【評論內容】

Most of us became skilled at managing, or at least trying to manage, the lives of many people.

我們大多數人都擅長掌管(或至少試圖掌管)很多人的人生。We assumed the responsibilities of family members far too often. 

我們實在太常承擔家庭成員的責任了。

【評論主題】7.In telephone shopping, customers make a phone call and _____ the item to their credit card.(A)sett

【評論內容】

To 8F

item (n.) 品項、物件

【評論主題】第 39 題至第 42 題為題組Emily Brontë, one of the three gifted Brontë sisters, is the author of the famous En

【評論內容】

(A) quality 品質(B) grain 穀物；細粒(C) disposition 1. 性格；性情[C]He has a very friendly disposition. 他性情友善。2. 配置；排列；部署[C][U]the disposition of the troops 部隊的部署3. 清除[U]the disposition of wastes 廢料的清除(D) backbone1. 脊骨 [C]2. 主（山）脈，幹脈3. 支柱；基礎 Agriculture used to be the economic backbone of this country.農業曾是這個國家的經濟支柱。4. 骨氣；毅力 [U]

【評論主題】【題組】45 (A)scattering (B)enduring (C) finite (D) drifting

【評論內容】

Educators are concerned about parents who are not aware of the importance of their enduring, positive or negative, influence on their children.

【評論主題】38 Online shopping is fast and easy, but some online stores ________ customers for returns. This may

【評論內容】

charge customers for returns 

向消費者索取退貨費用

charge (v.)

1. 對……索費；課（稅）

This store often charges only 65 US cents a dozen for eggs.

一打雞蛋在這家店裡常常僅賣六角五分。

2. 把……記入帳冊

Please charge my account. 請記在我帳上。

3. 襲擊；進攻

They charged the enemy three times. 他們向敵人發過三次突擊。

4. 控告，指控 [（+with）]

He was charged with stealing. 他被控犯有偷竊行為。

5. 指示；委以責任[（+with）]

The nurse was charged with the care of the children.

孩子們託付給褓姆照顧。

6. 將（某物）充電

The battery needs to be charged. 這電池需要充電了...

【評論主題】【題組】 ⑵現行之福利服務項目中，何者符合兒童及少年之「最佳利益」？

【評論內容】

EOQ經濟訂購量=√(2×需求量×訂購成本)÷單位存貨成本

EOQ=√(2×12000×18000)÷(9×12)=√432000000÷108=√4000000=2000本

每年需採購 12000本÷2000=6次

【評論主題】36 The weather forecast says it is going to clear ___ soon.(A)up (B) out (C)over (D) down

【評論內容】

The weather forecast says it is going to clear up soon.

天氣預報說不久之後天氣即將放晴。

【評論主題】37 The incident caused 964 residents in nearby areas to visit hospitals___________ feeling sick, vom

【評論內容】

on account of     (ph.) 因為

On account of holiday our store will be closed tomorrow.

因為明天是假日, 我們的商店停止營業。

We delayed our departure on account of the bad weather.

由於天氣不好, 我們將啟程的時間推遲了。

【評論主題】51 . We still don’t know why one of the employees_______at work last week.(A) faint(B)faints(C)faint

【評論內容】

我們依然不清楚為何上週有名員工在工作時暈倒

【評論主題】42 ._______ the new recreation center?(A) Have you gone(B) Did you go(C) Have you been to(D)Are you

【評論內容】

你去過新開的娛樂中心了嗎?

【評論主題】35. Before roads were built，_______ were used for transportation in this area.(A) plastics(B) bliste

【評論內容】

道路興建前，這個區域的主要運輸方式為運河

【評論主題】33. The train was full of________ heading to work.(A) reputations(B) nationalities(C) accommodations

【評論內容】

火車上滿是上班的通勤族

【評論主題】39. Melody feels_______when she stays at home.(A) bore(B) to bore(C)boring(D) bored

【評論內容】

(C)boring 令人無聊的　This movie is boring.(D) bored 感到無聊的　This movie makes me (feel) bored.

【評論主題】30 .______ understanding is important in this business relationship.(A) Digestible(B) Mutual(C) Sati

【評論內容】

(A) Digestible  可消化的(B) Mutual 互相的(C) Satisfying 令人滿意的(D) Apparent 表面的、外觀的、明顯的

【評論主題】25. Nancy never______ her values.(A) reassures(B)compromises(C) stimulates(D) startles

【評論內容】

Nancy從不在價值觀上妥協

【評論主題】29. I’ve been asked to_______in court tomorrow. (A) testify(B) devote(C)impress(D) cultivate

【評論內容】

明天我被要求到法庭作證

【評論主題】49 Mary’s parents demand that she _____ home by 10:00 every night.(A)get (B) gets (C) is getting (D)

【評論內容】

句型：S＋Vt＋that＋S＋(should) ＋原形動詞   表未來該／將如何。

重點提示：

1. 子句中 should 通常省略，只用原形動詞。

2. 若表被動觀念則用 be＋V-en；be 不得省略。

3. that 是從屬連接詞引出名詞子句作及物動詞的受詞，在一般的句子中是可省略的，但在本句型則通常不省略的，因 should 已經省略，若再省略 that 可能容易混淆。

4. 此類常見的及物動詞有

ask（要求）, demand（要求）, request（要求）, require（要求；命令）, suggest（建議）, propose（建議）, command（命令）, order（命令）, insist（堅持）, maintain（堅持）, instruct（指示）, direct（指示）, specify（指定）, provide（規定）, legislate（立法）, advocate（倡...

【評論主題】42 Labor groups_________ a protest at the American Institute in Taiwan against US support of Israel

【評論內容】

stage

n.[C] 舞臺；戲劇；戲劇界[the Stage]

vt. 把……搬上舞臺，上演；籌劃；舉行，發動

【評論主題】36. Terry received a ___ award during the retirement ceremony.(A) sore (B) sick (C) scared (D) speci

【評論內容】

Terry received a special award during the retirement ceremony.

Terry 在退休典禮上榮獲一個特殊獎項

【評論主題】37. Assigning one person to this job was a ___. I should have assigned two people.(A) drama (B) quar

【評論內容】

(A) drama 戲劇(B) quarter 四分之一;15分鐘(C) mistake 錯誤(D) ketchup 番茄醬

【評論主題】28. We haven’t renovated in many years and now we have ___ some new office furniture.(A) purchase (B

【評論內容】

我們很多年沒整修了，現在我們必須購入一些新的辦公傢俱

【評論主題】32. It can be hard to deal ___ criticism, but you have to roll with the punches.(A) in (B) on (C) ou

【評論內容】

deal with (phr.) 處理

【評論主題】25. I’d like to ___ this phone for another one, please.(A) exchange (B) exchanges (C) exchanging (D)

【評論內容】

I’d like to= I would like to 

would like to 想要 後面接原型動詞 

【評論主題】23 在觀光熱季時，一些景點的旅館及民宿紛紛提高住宿的價格，請問這是那一種定價方法？(A)競爭導向定價法 (B)成本導向定價法 (C)顧客導向定價法 (D)生存導向定價法

【評論內容】

顧客導向定價法是指產品價格根據顧客對產品價值認知決定產品價格。

觀光熱季出遊人數多，位於景點的住宿供不應求，消費者為了獲得住宿機會，也願意付較高價格。

【評論主題】【題組】47 What does the passage say about doing business in Turkey?(A)Don’t discuss business in a weddi

【評論內容】

split the bill ＝go Dutch 各付各的

【評論主題】36______ the fire, call 119 immediately.(A)In place of (B)In need of (C)In case of (D)In spite of

【評論內容】

in case of 　(片語)  假如碰上

In case of fire, ring the alarm bell.

萬一有火災，就按警鈴。

【評論主題】10.下列選項，何者較不適合壽慶題辭？(A)日月入懷 (B)椿萱並茂 (C)南極騰輝 (D)齒德俱尊

【評論內容】

南朝宋‧劉義慶《世說新語‧容止》：「時人目夏侯太初（玄）朗朗如日月之入懷。」 日月入懷：舊稱生貴子的吉兆。 形容心胸開闊。

【評論主題】39.The Internet is rapidly ________the TV as the most popular form of home entertainment.(A)taking p

【評論內容】

take the place of

ph.代替

Nowadays plastics have taken the place of many conventional materials. 現在塑膠已代替了許多傳統材料。

【評論主題】第 41 題至第 45 題，請依文意，從四個選項中選出最合適者Pushing a wheelchair is not really as easy as it looks. Before 41 out

【評論內容】

set out(ph.) 動身, 開始；闡述, 說明

1. 動身, 開始

They set out (off) at six and hoped to arrive before dark.

他們六點出發的。

He set out to paint the whole house.

他開始著手粉刷整幢房子。

2. 闡述, 說明

Recent changes in the tax law are set out in the enclosed booklet.

稅收法律新近改變的詳細說明附在一本小冊子裡。

【評論主題】

【評論內容】

keep in check 抑制Please keep your voice in check. 請壓低嗓門。

【評論主題】13.The Economics Ministry here has reiterated its warning that the free-tradeagreement signed over t

【評論內容】

take a heavy toll

(ph.)  造成重大損失The war took a heavy toll of human life. 這次戰爭奪去了許多人的生命。

【評論主題】12.Until the practical driving test for any vehicle includes being tested ondriving in real traffic

【評論內容】

句子可看成：

Nothing will change until the practical driving test for any vehicle includes being tested on driving in real traffic conditions rather than a closed test track.

【評論主題】15.Jack prefers to stay home watching TV rather than go out or exercise. I guessyou can say that he

【評論內容】

(A) real nerd 書呆子(B) couch potato 成天躺著或坐在沙發上看電視的人

(C) Tom boy 野丫頭、男人婆

(D) big shot 大人物

【評論主題】6.Taiwan health officials wanted to turn the_____-clad women who sell betel nutsat stands along Taiw

【評論內容】

scantily cladanother word for underdressed, wearing something that is too cold for the weather, and covers too little of the body

【評論主題】10.When we talk about “each other＂ or “one another,＂ we refer to______relationships, meaning that th

【評論內容】

precarious(adj.) 不穩的；危險的；碰機會的，說不定的Our financial situation is still precarious. 我們的財政狀況仍不穩定。

【評論主題】20.These results should not be taken______-careful analysis is required to assesstheir full implicat

【評論內容】

Come and see us if you're at a loose end.

閒著時候到我們這兒來坐坐。She seems friendly enough but I shouldn't take her at (her) face value.

她好像夠親切的, 可是我不應該信以為真。This action is greatly at odds with his previous attitude.

這舉動與他以往的態度大相徑庭。The problem is that middle management simply don't know what is going on at the coalface.

問題就出在於管理階層常常搞不懂現場工作發生什麼事。

【評論主題】14.I woke up this morning with a terrible headache, and my whole body feels hotand my muscles hurt.

【評論內容】

come down with(ph.)1. 得...病; 染上...病The girl has come down with flu. 這個女孩患上了感冒。2. 出(錢)How much did she come down with? 她出了多少錢?

【評論主題】9.The 27 European Union heads of state______ agreed to sign on to a package ofenergy measures at a s

【評論內容】

(B) unanimously  (adv.) 無異議地；全體一致地

(C) credulously    (adv.) 輕信地；易受騙地

(D) scornfully    (adv.) 輕蔑地；藐視地

【評論主題】2.The politics of global warming has changed______ since the court agreed lastyear to hear its first

【評論內容】

unseemly (adj.) 不適宜的；不得體的、不合乎禮儀的loathsome(adj.) 令人討厭的，令人憎惡的Some people think that snakes are loathsome creatures. 有些人覺得蛇是令人憎惡的動物。loathsomely(adv.) 令人作嘔地

【評論主題】1.The conservative leader______ international furor earlier this month by sayingthere was no evidenc

【評論內容】

coerce sb. into doing sth.(ph.) 強迫某人做某事

【評論主題】14.假設你最近創業開設一家咖啡店，每杯咖啡售價35元，每個月的固定成本(房租和人事費等)為12萬 元，每杯咖啡變動成本為15元，則你每個月要收入多少才能達到損益兩平？(A)20萬元(B)21萬元(C

【評論內容】

損益平衡產品數量=總固定成本÷(產品單價-單位變動成本)

損益平衡產品數量=120000÷(35-15)=6000 個產品

每個月要收入=6000 x 35元 = 210000

故選 (B)

【評論主題】7.產品組合訂價中，依據配合主要產品所伴隨之自選式產品來進行訂價者為下列何種訂價法？(A)產品線訂價法(product line )(B)附件訂價法(optional-product )(C)專用配件

【評論內容】

附件訂價法(optional-product ) ：又稱可供選擇定價，依據配合主要產品所伴隨之自選產品來進行定價。例如汽車搭配的遮陽板、筆電搭配的防強光面板、餐廳除套餐之外的甜點等。

專用配件訂價法(captive-product )：又稱互補定價，有些產品必須和其他產品搭配使用。例如刮鬍刀的刀架和刀片、印表機和墨水夾。

副產品訂價法(by-product )：某些產品會有副產品。例如賣牛肉的順便賣內臟。

【評論主題】6.有關下列行銷的觀念(marketingconcept )何者有誤？(A)行銷觀念的起始點是目標市場(B)行銷觀念的焦點為產品或服務(C)行銷觀念的手段是採整合性行銷(D)行銷觀念的終極目標是透過顧

【評論內容】起始點焦點手段目的銷售觀念工廠產品銷售與促銷經由銷售獲取利潤行銷觀念目標市場顧客需要整合性行銷經由顧客滿意獲取利潤

故選項(B)有誤，行銷觀念的焦點並非為產品或服務，而是重視顧客的需求