New Ideas (Scenario)
Although New Ideas, Inc., has been in business for 30 years, the company and its employeesseemingly have been in a constant state of change. Louis Snyder has been President of New Ideas,Inc. for the last 15 years. During these 15 years, he has had to change the strategic focus of thecompany three times. The employees have started becoming vocal about the decrease in their bonuschecks and their desire for increased profits. It seems as though his competition is alwaysintroducing new products into the market and his company's niche products have to be constantlychanged in order to keep up with the competition. Moreover, the government has been active inpassing new legislation to increase the control of the product packaging and product contents. Thetechnology used to manufacture the products has also been continually changed to make the processmore efficient.
【題組】31. The technology change in the manufacturing process of New Ideas, Inc.'s products to make theprocess more efficient is the result of a competitor lowering its price. Therefore, it was a(n)________.
(A) internal force of change
(B) external force of change
(C) economic force of change
(D) marketplace force of change