Types of Communication Networks (Scenario)
Rick Smith is a regional sales manager for a health care information technology firm calledMediFax, based in Nashville, TN. Rick is responsible for overseeing 15 salespeople covering over20 states spanning the mid-South to the Northeast. When the company was smaller and there werefewer salespeople, communication flowed freely from the field back into all areas of the homeoffice customer service, development, accounting and finance, and top management. However, asthe company has grown, its structure has become more mechanistic. Communications to and fromthe field now flows according to the formal chain of command. As a result, the firm has been slowerto recognize shifts in the market and respond to important market-based information delivered bythe sales force. This has reduced the motivation of the sales team who are now reluctant to forwardinformation to the home office because they perceive that it won't be acted upon anyway. Themanagement has asked Rick to review this issue and provide recommendations for improving thesituation.
【題組】37. Formerly, information flowed freely from the sales force to all areas of the home office. Thismost closely represents the ________.
(A)informal network
(B)all-channel network
(C)chain network
(D) wheel network