請注意: 作答時，請標明題號，每五題寫成一行。
I. Complete the text with words in the box. @2
AB. invest AC. awareness AD. subconscious AE. celebrity BC. manipulate
BD. assume BE. astounding CD. campaigns CE. appeal DE. immune
Although most commercials only take 15-30 seconds, a(n)   (1)   amount of time and money go into their production. Marketing agencies   (2)   a lot of money into research on the most effective ways to persuade consumers to buy their products. Unfortunately, these methods typically   (3)   to our feelings rather than to logic,and thus can effectively   (4)   viewers into purchasing products that they really
don’t need.
Media critics call for increased public   (5)   of advertising techniques and their potentially harmful effects. One of the common techniques is familiarity with products. Familiarity drives most of our decisions: we have heard the name before,and thus  (6)  that it must be a safer choice than a product we have never heard about. Another technique is to get viewers to make   (7)   positive associations
with their products. The successful image of the   (8)  such as actors, singers, and athletes is often employed for this end.
We all claim to be   (9)   to advertising and won’t be easily influenced, but market research suggests that well-designed ad   (10)   do have a strong effect on most people. It is the cumulative effect of advertising that we need to be careful of the most.
【題組】1.